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Check out these great MOGA management techniques and tips in the following published articles written by Mary Elston.
April 2010
Tapping into needs and emotions are part of selling almost everything. Especially when buyers are spending more conservatively, it’s important to
manage and influence emotional factors involved in discretionary spending and, in so doing, gain a happy feeling in your cash register. Find out how emotions behind buying decisions can make the difference between thinking and inking the deal. There are three factors to manage and keep in mind when you discover how to: Tug on their emotions to help seal the deal.
Reprinted with permission from Soundings Publication, LLC.
February 2010
Everyone is ready for a market rebound except the market. Since projections tell us 2010 will be another soft year for revenue;
as a manager, how do you continue to keep managing strong and moving ahead? For long-haul challenges, effective leadership means
applying stamina required for a marathon — not a sprint. This means solid, basic management principles are worthwhile reminders
for staying the course and working your way toward long range goals. Here are five core management morals to keep you going …
Reprinted with permission from Soundings Publication, LLC.
December 2009
Continued soft market conditions mean the recession isn’t quite over yet. For some managers this also means layoffs are still taking place. How do you handle the difficult task of laying people off in a manner that takes extreme stress and emotions into account? In this article, you’ll find four essential factors to apply when you’re the manager who is tasked with the heavy duty challenge of letting people go.
October 2009
Every manager knows the Internet is an important marketing medium, but do these same managers have programs in place to quickly respond to email inquiries and sales leads generated through their business websites? Most do not! In this article you’ll find out how to manage customer email to your revenue advantage with a look at … Email DeRail, Email Trail and Email Sale. Discover what you’re missing and what you need to do to “establish an email train and close the sale.”
Reprinted with permission from Soundings Publication, LLC.
August 2009
For many, the market is still slogging along. Take advantage of the lull in activity by checking where your business is and where you want it to be. This means taking a good long look at your management “MAP” — money assets and people. It’s straightforward and applies to all managers who are looking for a great way to clean out their management closet and get ready to kick some booty when the market improves … read it now!
Reprinted with permission from Soundings Publication LLC.
June 2009
Where is your market and who are your customers? How do they find you? More and more they are looking for you virtually, on the web, and when they do you need to make sure your virtual front door and website are open and inviting. Check out how to do it in this article: Knock, Knock — Who’s at Your Virtual Front Door?
Reprinted with permission from Soundings Publications, LLC.
April 2009
Tight market conditions make a manager’s job even more demanding. What’s the best way to manage right when the market is tight? Here you’ll find straight forward, get-it-right tips from a boat show that show you how to successfully manage your way through the economic storm.
Reprinted with permission from Soundings Publication LLC.
February 2009
Goal setting is something winners do on a regular basis. When market conditions change, how do you shift gears and alter goals to maintain a healthy bottom line? Even more important, what goals have you set in the first place? This article explains how the winners in today’s market place will be those who can quickly shift goals and make the most of market changes.
Reprinted with permission from Soundings Publication LLC.
December 2008
How you manage your business relationships and reach can make a big difference in your success. In this article, you’ll find four ways to look at relationships and refresh your approach and priorities for making relationships count. Absorb the details in “Grow and Nurture Your Business Relationships for Better Returns.”
Reprinted with permission from Soundings Publication LLC.
October 2008
Layoffs used to be a random occurrence but lately they’ve become a regular reality. How do you reduce forces and still get the work done? This article shows you three techniques for getting work accomplished with a leaner team. Read “Leaner Workforce After Layoffs? This Will Help Get the Job Done.”
Reprinted with permission from Soundings Publication LLC.
August 2008
Management support for employees can take just as many forms as the benefits it generates. In this article, you’ll want to take a look at how one manager’s support positively impacts his staff in big ways that include dealing with dramatically fluctuating gas prices. Find out how “Solid support for employees boosts morale and cuts turnover”.
Reprinted with permission from Soundings Publication LLC.
April 2008
Good sales people are hard to find … or are they? While inhaling the sights, sounds, food aromas and water craft options at a boat show, I gained hands on input as to where the best sales people are hiding. In some cases, it was in plain sight. Discover how you can find and make great sales people in the article “Looking for Good Sales People? You May Not Have to Look Far ..”
Reprinted with permission from Soundings Publication LLC.
February 2008
What’s the best way to manage when an executive makes an exit? You have weathered leadership departures during your career, but how many departures left you the leader in charge on an interim or long term basis? Check out how to manage the turmoil, anxiety and vulnerability that often comes with leadership changes in this article that explores the impact of executive departures.
Reprinted with permission from Soundings Publication LLC.
December 2007
Worthwhile Staff Meetings Can Make a Big Difference. Do you regularly plan productive, quality meetings with your team? Or do you just let staff meetings happen when it’s convenient or pressing issues make it a mandatory event? Read this article and learn how to to plan and hold staff meetings that are crisp and effective.
Reprinted with permission from Soundings Publication LLC.
October 2007
Use Morale Boosters to Keep Staff Happy, Productive Every manager recognizes the negative effects that poor morale can have, including reduced productivity and sales. What if you’re the manager responsible for turning things around? Find out how to be the ‘manager of making things better’ and not the ‘leader who lets things fester.’ Take a look at super ways to replace morale busters with the right morale boosters!
Reprinted with permission from Soundings Publication LLC.
August 2007
How to Handle the “L” Word Managers Dread — Layoffs Have you ever been laid off? Or as a manager, have you ever had to lay someone off? From both sides of the desk, layoffs are difficult for everyone. Find out three ways to handle the layoff challenge with sensitive, yet professional leadership style. Read about managing layoffs in the article: “How to Sensitively Carry Out the Dreaded Layoff Directive.”
Reprinted with permission from Soundings Publication LLC.
June 2007
Boost Your Odds for Success — Set Goals and Get Going! One of the secrets to success is setting goals for success in the first place. In this article, you’ll learn four goal setting steps that can make a big difference in how successful you can be. Read all about goal setting in the article: “Boost Your Odds for Success ..”.
Reprinted with permission from Soundings Publications LLC.
April 2007
Think employees can read your mind? You may be managing as if you do. Find out how to stay in touch with your team, communicate effectively and keep everyone tuned into expectations that translate into great performance! Explore the importance of communicating with your team in the article: “Keep employees informed, they can’t read your mind”.
Reprinted with permission from Soundings Publications LLC.
